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Tee It Up!

Sara Daly February 2014 issue of Skin Inc. magazine
Tee It Up!

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Golf and spa professionals are fantastic marketing allies. Golf is a growing sport, with more than 60 million people worldwide playing on a regular basis.1 Golf will be played at the 2016 Olympic Games in Rio de Janeiro, Brazil, after a 112-year hiatus from the event. The Professional Golfers’ Association of America (PGA) and the golf industry as a whole are actively finding new ways to attract and retain players, and improve the growing sport of golf.

What does your business have that golfers need?

Women and men who play golf are a natural match for your spa services. The demographic that plays golf has time, is focused on health and wellness, and has the financial resources—the average household income of a golfer in the United States is $95,000, and the average amount of golfers that have a net worth above $100,000 is 79%.2

Skin care. Golfers spend hours a day outside—an 18-hole round of golf takes an average of four hours. They have an enhanced need to protect and hydrate their skin. Create treatments on your skin care menu that highlight skin protection and anti-aging, and provide them with retail products to keep in their golf bags, such as moisturizer and lip care with SPF.

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