Whether you like it or not, people will make judgments about your business solely based on how your brand is portrayed. If the crafting of your image appears to have been given little effort, then your potential clients will assume you have a similar careless attitude. It is crucial to not only build brand equity, but also to maintain it.
Evaluate strengths and weaknesses
Your business’s image is created by its outward appearance, advertising, social media and current client relationships. If you have ignored the basics up until now, it is necessary that you take a good look at them.
Branding opportunities. Your brand can be displayed on your business card—take the opportunity to turn something boring into something memorable. Business cards don’t have to be just business cards now; they can be appointment reminders, loyalty cards, add-on bonuses and first-time client special offers. Quality business cards can give a new twist to help brand your image. Get creative with brochures or treatment menus. Do your homework—offer unique treatments or promotions that no other skin care facility in your area offers.