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Seriously, Another Donation Request?

Sara Daly December 2013 issue of Skin Inc. magazine
Seriously, Another Donation Request?

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Skin care professionals may be asked hundreds of times a year to give away products and services to organizations.

Wellness-based providers are caring people by nature, and want to lend a hand when possible, but they are also business professionals and must make choices that reflect the spa’s brand identity and business mission. The donation issue is problematic because you have to decide:

  1. How to choose where to allocate your donation dollars; and
  2. How to ensure you get positive marketing and branding from the donation.

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