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Spa Event Planning 101

Sara Daly October 2013 issue of Skin Inc. magazine
Spa Event Planning 101

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What better way to develop your relationship with your clients and team members than with a party? Cultivate your events with care, and you will reap rewards that surpass the event itself.

An event can be as simple as the launch of a new product, or it can be as elaborate as a black-tie dinner party. Potential successful events can include a skin care workshop; a limited-time treatment event; a guest lecture; and a client appreciation day or similar scenario that invites the public to interact with your products, services and team in an extraordinary way.

Event themes vary, but the purpose stays the same: Increase loyalty, build your client base, educate the public, create hype—and have fun with your team members and clients while doing so. Following are several tips for successful events.

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