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The Importance of Marketing Plans and Strategic Promotions

Maritza Rodriguez and Dawn MacLellan September 2013 issue of Skin Inc. magazine

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Planning and strategizing are key to becoming a successful, profitable member of the business world. Creating a marketing plan addressing holidays, regional events and demographics will act as a compass to guide your business down a path of increased revenues and community awareness. Once a monthly marketing plan is completed, promotions may be planned much more effectively—proper planning prevents poor results. The following steps will help you create a successful marketing plan.

1. Make a list of holidays and national, regional and/or local events. Identify which holidays or events may be appropriate for your skin care facility’s participation.

2. Evaluate the demographics of the area surrounding your skin care facility. This will enable you to introduce effective promotions and determine which holidays, and local or community awareness events are most appropriate for your skin care facility. If this step is skipped, you may be wasting valuable marketing dollars and more importantly—time.

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