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Include Yourself in Your Marketing Efforts

August 2013 issue of Skin Inc. magazine
Market yourself

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Competition is fierce—marketing just your skin care facility may not be enough. Following are seven ways to market your skin care facility and what it offers—which includes you.

1. Your business card should act as a miniature billboard. A business card should be utilized as a method of advertising for you and your services. It is imperative that your information is correct and the design is modern. Hand out your business cards with a skin care tip and a free sample, or give an introductory special card to welcome them to your business. This works wonders by enticing people to pay you a visit.

2. Give your skin care facility a face lift. When was the last time you viewed your treatment room as your clients do? Schedule an appointment for yourself, making notes of changes that should be made in order to rejuvenate the experience. Maybe it’s time for you to alter your skin care menu, redecorate your space or require your team members to update their education. If your skin care facility is not up–to–date, your clients will find a facility that is.

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