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Take the Vertical Leap

Alex Ignon July 2013 issue of Skin Inc. magazine
Vertical leap

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The time has come—it is safe to declare the skin care industry as a whole has officially survived the Great Recession. Additionally, consumer confidence is coming back and so too may your bottom line; but is your business on par with your pre-recession status? For many, rebuilding your business continues to be an uphill battle. Whatever your current situation, taking the vertical leap will help attract and retain new clients.

This method involves vertically expanding within your specific client base to market your facility, servicing their exact needs and making your business the go-to establishment. Following are a few suggested client bases to consider and tools to help you get started.

Bridal

Many businesses limit their bridal packages to one or two treatments right before the wedding. This is a huge missed opportunity. For most brides-to-be, planning a wedding is a tremendously stressful experience and stress can wreak havoc on skin health. Promote skin health by establishing a regimen your skin care facility can help them follow throughout their wedding journey. This is client retention at its best.

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