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L'Oreal Paris Encouraging Recognition of Women of Worth

Posted: April 16, 2008

L’Oreal Paris is proud to announce that it will continue to recognize, celebrate and support women who actively serve others in their communities with its third annual Women of Worth grassroots awards program.

The initiative, which honors and awards women from across the country for their inspiring volunteer work and community enrichment initiatives, was created to bring the L’Oreal Paris iconic brand philosophy, “Because I’m Worth It” to life. A Woman of Worth is an inspiring volunteer, an outstanding achiever with a beautiful heart who dedicates herself to enriching the life of others and making a positive impact.

Consumers are invited to join the inspiring Women of Worth community at www.womenofworth.com. Visitors to the site are able to nominate a woman whose volunteerism is making a beautiful difference, as well as find helpful tips on how to get involved in volunteering and read and share inspiring stories of worth. Nominations are open from April 1st through June 16th at www.womenofworth.com.

This year, 10 Women of Worth honorees will receive $5,000 for their most cherished causes and a $5,000 donation will be made on their behalf benefiting ovarian cancer research and awareness initiatives, the philanthropy of record for L’Oreal Paris. Additionally, one national honoree, will be chosen via a public vote this fall on www.womenofworth.com, and will receive a $25,000 monetary donation to her cherished nonprofit organization.

These 10 honorees will join an amazing group of women who have dedicated themselves to improving the lives of others. To date, the L’Oreal Paris Women of Worth initiative has recognized 20 women nationwide for their outstanding commitment to their causes, ranging from improving literacy to protecting the environment to raising awareness of female health issues.