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Give the Gift of Great Skin
By: Louis Silberman
Posted: September 28, 2012, from the October 2012 issue of Skin Inc. magazine.
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Gift idea #3: Dermaplane for Delightful Skin. Dermaplaning is a treatment performed with a surgical blade that scrapes away the top layer of dead skin cells. This is a two-for-one treatment. It exfoliates the skin and also gets rid of that annoying peach fuzz. There is no down time following the procedure, and the results are smooth, glowing, younger-looking skin. (Editor’s note: Again, this treatment may not be within your scope of practice. It is crucial to check with your state board before offering this service.)
Gift idea #4: Flirty Winter Lashes. Eyelash tinting allows clients to ditch the mascara, and still have long, dark, beautiful lashes. This is a procedure some clients are reluctant to try, but once they understand the procedure and see the results, they’re hooked. Consider offering an incentive to give this gift by providing a free eyelash tinting treatment to clients if they buy three gift certificates.
Gift idea #5: Magic Microneedles. Everyone enjoys a little holiday magic, and this new procedure can produce magical results by treating a variety of skin issues. Microneedling is an advanced skin rejuvenation treatment that offers an alternative to laser skin resurfacing. Using a precision-controlled hand piece, the skin is treated with hundreds of tiny microneedles that painlessly penetrate the dermis. This creates pathways to infuse topical treatments, including anti-aging peptides, hyaluronic acid moisturizers and acne treatment serums. (Editor’s note: Again, this treatment may not be within your scope of practice. It is crucial to check with your state board before offering this service.)
Gain repeat clients
Whether you’re helping your clients prep for the holidays or recover from them, the winter months provide unique business opportunities. Winter is a great time to introduce clients—and their friends and family members—to new treatments, and educate them about the benefits of regular visits to a skin care professional. This winter, make it your goal to turn seasonal clients into regular customers.
Editor’s note: As always, Skin Inc. magazine recommends that skin care professionals obtain the proper training before offering any new treatments in their skin care facility.