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Is Your Spa Lost in Internet Searches

Will Scott October 2012 issue of Skin Inc. magazine

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Local clients are moving online at a breathtaking rate. There are more mobile phones on the planet than there are toothbrushes and televisions.1 Half of the United States is on Facebook, and 20% of Facebook users purchased something because of ads or comments they saw.2, 3 Online reviews influenced 70% of consumers’ buying decisions.4 With all this data illustrating what most business owners know intuitively, what’s a local business to do?

By focusing on three areas, your skin care facility can be present in the majority of places where your client is looking. Remember: If you’re not there, your competition is.

When local searchers are looking for you, their search will probably start with Google. The Google algorithm (a fancy word for a big mathematical equation) is not just one algorithm. In any given search results page, there are multiple algorithms at play. There are the traditional or organic rankings, paid listings and map listings. Depending on the nature of the search, there are videos, photos and products interwoven with the main search results. So what does it take for your business to be No. 1?

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