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Use Testimonials to Grow Your Spa

June 2012 issue of Skin Inc. magazine

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If you’re like most people, the words from a fellow consumer pull more weight than even the best written ad copy. That’s why no matter what product or service that is being sold, testimonials from satisfied clients need to be highlighted in every ad and marketing piece created. Unfortunately, few skin care professionals actively seek out testimonials from their clients. In reality, getting and using a list of strong testimonials is easy. The following tips will help you get testimonials to increase your profits.

How to get them

Choose satisfied clients who represent your target demographic. Look over your client files and choose the people who exemplify the best case scenario for your products and services. Say to them, “I’d love for you to share your experience with Product A. Would you please write a short testimonial?” Most people will cheerfully say, “yes.”

Offer to write the testimonial for them. Often, if someone declines your request to write a testimonial, it’s because they’re too busy or feel they don’t have adequate writing skills. In that case, offer to write the testimonial for them, using their input and allowing them to review the finished product.

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