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Social Media Marketing for Increased Traffic and Profits

By Maritza Rodriguez-Aouanough and Dawn MacLellan
Posted: April 27, 2012, from the May 2012 issue of Skin Inc. magazine.

Aside from word-of-mouth referrals, direct marketing and e-marketing within your spa can prove to be two of the most efficient and cost-effective methods of advertising. Current clients and your e-mail database are direct channels to a captive audience, and can be used to promote new and innovative treatments or services, special offers, events and more. Existing clients have already established a connection with your spa team and a trust has been built. Creative and strategic in-spa marketing can be the key to increasing your skin care facility’s volume per ticket and frequency of client visits.

Social media—Facebook. This popular networking site allows users to stay in touch and join networks organized by city, workplace, school, region or common interests. Following are ways Facebook can be used in your spa.

Social media—Twitter. This free social networking site allows you to post short messages known as tweets to your fans. Utilize Twitter to update your clients about the latest happenings in your facility.

Other social media networking sites can be used, such as LinkedIn, MySpace and Tagged, but if you start with Facebook and Twitter, you will place your spa on the community’s radar and rapidly experience the benefits of these great marketing channels.

Maritza Rodriguez-Aouanough has worked directly in the capacity of image and marketing consultancy with some of the most renowned professional skin care brands on the market. She is currently the global vice president of marketing & communications for Pevonia International and its related brands.