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Readers Ask … is a column featuring the responses of industry experts to questions posed by the Skin Inc. audience regarding all aspects of the skin care industry, from business and ingredients to treatment protocol and legislation. Each month, a different question will be highlighted.
Answer this question by filling in the blanks: “My spa is the brand of ________ (spa category you want to compete in) that provides ________ (consumer benefit) because ________ (features of my spa that deliver the consumer benefit).
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