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7 Secrets to Developing an Effective Spa Menu

By: Dori Soukup
Posted: September 29, 2011, from the October 2011 issue of Skin Inc. magazine.

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Do make the first page or first paragraph a welcome statement. This should be a short paragraph welcoming clients to the spa and telling your story.

3. Use of images

Don’t forget to add images on your menu. Remember: You are selling client experiences.

Do choose images with people in them to capture emotions and tell your story.

4. Pricing

Don’t list prices next to your descriptions. If you are going to invest in a booklet menu with several pages, make sure you don’t include prices by the treatment descriptions.

Do include the price list as a card insert separate from the menu; this way, if you wish to update your prices, you won’t have to replace the entire menu. If your menu is a pamphlet, such as a trifold, then it is proper practice to show prices next to treatment descriptions. Make sure to place the price after the description, not before.

5. Treatment options