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Boost Business With Blogs and Podcasts

By Peter Koeppel
Posted: January 2, 2008, from the January 2008 issue of Skin Inc. magazine.

page 3 of 4

      Think about a unique concept or angle for your show. Because this is essentially a radio show dedicated to your business, you’ll want to give information that relates to your spa or the spa industry that your prospects and listeners will find informative and entertaining. Address the challenges that your clients or prospects have and they will tune into your podcast.

      Podcasts allow you to appeal to niche audiences. This is possible because you can discuss certain topics more in depth. A podcast can be any length—30–60 minutes is common—and you can address specific or even obscure topics that you know your clients will find interesting.

      All you need are recording/mixing software and a microphone. This is all you need to actually create a podcast. Both of these items are usually installed on your computer, so there is no need to go to a recording studio. With the software, you can edit your podcast and include intro music. You can even put commercials into your podcast to sell your own products, or sell air space to your retail suppliers and include their commercials.

      People can listen to your show whenever they want. Listeners only need an MP3 player, and more than 65 million people worldwide have them.

      You can quickly become a leader in your industry. Potential and existing clients who listen to your podcast will likely think of you when they are in need of what spa services.