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Make it Easy for Your Clients to Buy

By: Ellen Clark
Posted: May 27, 2011, from the June 2011 issue of Skin Inc. magazine.

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Marketing strategies vary from business to business and are necessary to evaluate often. There are many ways to engage with your customers that will help you grow, using the various avenues of communication, including online and direct mail. The bottom line is to ask questions, listen to your customers and exceed their expectations.

Beauty business visionary, licensed esthetician, skin care educator and formulating expert Ellen Clark is renowned throughout the clinical skin care and spa industry. She was among the pioneering entrepreneurs who opened skin care clinics in multiple locations, and, in 1997, she launched Control Corrective Skincare systems.