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Bringing in Promotions

February 2011 issue of Skin Inc. magazine
Spa promotional fliers and mailers

Promotional fliers and mailers can feature seasonal themes to keep them fresh and intriguing.

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You survived the downturn of 2008–2009 and made it through 2010. Your next challenge is recapturing the momentum for 2011 and beyond. But consumer spending is still in a holding pattern in many markets, forcing those in the spa industry to think more carefully about what clients really want, as well as how to give it to them.

A stand-out business

To establish a strong point of difference, one effective promotional strategy that works in any economic climate is to enhance customer service. Rather than hastily reacting to an onslaught of discounted treatments and aggressive product promotions, consider reworking your service offerings to add more value.

Many spas and medical spas have turned their sales volume around by giving clients more for their money. Whether it is through vouchers for future treatments, a series of two-for-one specials or holding 10% off Botox days, people love to get more than they thought they were getting. And a gesture doesn’t even have to be grand to be effective. Something as simple as offering a complimentary hand massage with a skin treatment or a trial size of a new eye cream can go a long way to enhance client loyalty.

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