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The Secret to Competitive Marketing

By: Bryan Durocher
Posted: January 5, 2011, from the January 2011 issue of Skin Inc. magazine.
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Also, legally register your brand, potentially including names, logos and slogans. If you’re trying to build brand equity, you don’t want someone else using your brand and potentially damaging your reputation.

Coming together

There are many facets to marketing, and it can be easy to get overwhelmed without a good game plan. However, remember small marketing tactics allow big marketing goals—and increased client flow—to happen. The important lesson is to invest now, be smart about your resources and reach out to successful people who have already made your goals happen. Learn from experience, play on your strengths and focus on client satisfaction, because their word-of-mouth recommendations can be priceless in the world of marketing.

Bryan Durocher is the the founder of Durocher Enterprises, which provides coaching, consulting, global industry trends, marketing solutions, and website and e-commerce development for spas, medical spas and industry professionals worldwide.