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Tap Into the Power of Mobile Marketing
By: Thomas Boersma
If you are prepared to make business happen anywhere, you can better control your facility's success.
Beauty Marketing is Going Social ... But Isn't Replacing Traditional Forms of Marketing
A new report released by consulting and research firm, Kline, indicates that brands are rapidly moving ahead in the game with their social and mobile strategies without dropping traditional marketing efforts
ISPA Releases Executive Summary of 2011 Spa Industry Report to SkinInc.com
Information included highlights the promotion and marketing efforts of spas in 2010, as well as pricing and profitability trends, and future challenges. What can your spa learn from these trends?
Only on SkinInc.com: Are Customers Always Right?
Rewarding complainers is a no-win policy; instead, consider ways that you can reward your most loyal and profitable clients.
Facebook Advertising—Key Issues for Spas
By: Saumil Mehta
Is advertising your skin care facility on Facebook the best use of your money?
Spa Week and InComm Form Retail Gift Card Partnership
The spa marketing company hopes to grow to become the largest selling spa gift card in the industry.
Client Retention Based on Real Results
By: Zein Obagi, MD
The best retention strategy is providing the best treatments available.
Reaching Consumers
By: Melinda Taschetta-Millane
Spa Week--and every week--is about educating consumers about professional skin care.
Spa Marketing Ahead of the Curve
By: Leslie Lyon
Real change has happened in the industry, so your marketing approach has to adapt, too.
Revive & Renew: A New Look at Reaching the Consumer
By: Melinda Taschetta-Millane
This unique, hands-on consumer event made its debut at Park Valencia in the upscale Santana Row in San Jose, California, in August.