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Handling the Business of Change
By: David Suzuki
Learning how to deal with change now could save your business in the future.
Appealing to the New Consumer
A recent article from Kline & Company explains the leanings of today's consumer, providing valuable insight into what your clients are thinking and how they are dealing with this brave new world.
Spa Week Coming in September, October 2010
The 13th edition of Spa Week will take place September 13-19, 2010, on the West Coast and October 11-17 for the rest of the country.
Bringing Humanitarian Efforts to the Spa
By: Jeannette and Randy Kravitz
Supporting a charitable cause can make a difference in the world ... and in your business.
Hispanic Women Want Beauty Marketers to Speak Their Language
Mintel reports that Hispanic women feel underrepresented in the beauty and personal care aisle; 81% of Latinas surveyed would like more products with bilingual packaging.
Business Success, Part III: Strategies for Success
By: Cathy Christensen
Whether yours is an established spa or a new one, it is important to have some nitty-gritty strategies to take it to the next level.
How is Your Spa Quality?
By: Melinda Taschetta-Millane
Take a 20-step test to learn about your spa quality.
Adding On to the Bottom Line
By: Cathy Christensen
Architectural add-ons, such as guest rooms, salt caves and tea rooms, could increase client loyalty--and your bottom line.
SpaFinder Launches New iPhone App
The app allows clients to compare spas and make reservations through their iPhones.
Marketing: A Top 10 List
By: Carol and Rob Trow
Top marketing efforts to implement in your spa today.