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Jan
08
2015

Effective Events—Profitable Engagement

Effective Events—Profitable Engagement
By: Jorinda Nardone

Hosting events can be an amazing tool to showcase new and existing products or services, give back to clients and attract new business.

Jan
08
2015

10 Things to do This January

10 Things to do This January
By: Deedee Crossett

With the start of a new year, here are 10 things you can do to improve your productivity in 2015!

Dec
08
2014

Strategies to Elevate Your Success for the New Year

Strategies to Elevate Your Success for the New Year
By: Dori Soukup

As we say goodbye to 2014 and welcome a new year, it’s time to reflect, assess and chart a new successful path.

Nov
02
2014

How to Be a Storyteller in Today’s Digital World

How to Be a Storyteller in Today’s Digital World
By: Debra Locker

Telling your story digitally works—online is the best way to reach the greatest number of people.

Oct
02
2014

How to Maximize Your E-mail Marketing Efforts

How to Maximize Your E-mail Marketing Efforts
By: Beth Cochran

E-mail marketing puts control back into your hands and provides a direct line of communication with your audience.

Sep
02
2014

Marketing Tune-ups and Tips for Success, Part II

Marketing Tune-ups and Tips for Success, Part II
By: Maritza Rodriguez

Stay focused on marketing endeavors by measuring various imperative elements—what gets measured gets done.

Sep
02
2014

3 Tips for Smart Navigation in Spa Social Media Outreach

3 Tips for Smart Navigation in Spa Social Media Outreach
By: Sourabh Sharma

The days of selling beauty solely on the aspirational promise of flawless skin and supermodel looks are over.

Aug
28
2014

Study: Gen X Consumers Being Ignored By Marketing Strategies

Study: Gen X Consumers Being Ignored By Marketing Strategies

Sandwiched between millennials and baby boomers, Gen X consumers are being overlooked by marketing campaigns, according to the Outlook on the Millennial Consumer 2014 survey by Hartman Group.

Jul
31
2014

Marketing Tune-ups and Tips for Success, Part I

Marketing Tune-ups and Tips for Success, Part I
By: Maritza Rodriguez

A skin care professional or facility should have a developed, consistent story of who they are, and be sure that their clients know that story well.

Jun
27
2014

Marketing Tactics That Sell to Male Spa-goers

Marketing Tactics That Sell to Male Spa-goers
By: Mae Mañacap-Johnson

Give a male spa-goer one unforgettable experience, and you may have just earned a client for life.