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Marketing

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Sep
02
2014

Marketing Tune-ups and Tips for Success, Part II

Marketing Tune-ups and Tips for Success, Part II
By: Kristen Wegrzyn

Stay focused on marketing endeavors by measuring various imperative elements—what gets measured gets done.

Sep
02
2014

3 Tips for Smart Navigation in Spa Social Media Outreach

3 Tips for Smart Navigation in Spa Social Media Outreach
By: Sourabh Sharma

The days of selling beauty solely on the aspirational promise of flawless skin and supermodel looks are over.

Aug
28
2014

Study: Gen X Consumers Being Ignored By Marketing Strategies

Study: Gen X Consumers Being Ignored By Marketing Strategies

Sandwiched between millennials and baby boomers, Gen X consumers are being overlooked by marketing campaigns, according to the Outlook on the Millennial Consumer 2014 survey by Hartman Group.

Jul
31
2014

Marketing Tune-ups and Tips for Success, Part I

Marketing Tune-ups and Tips for Success, Part I
By: Maritza Rodriguez

A skin care professional or facility should have a developed, consistent story of who they are, and be sure that their clients know that story well.

Jun
27
2014

Marketing Tactics That Sell to Male Spa-goers

Marketing Tactics That Sell to Male Spa-goers
By: Mae Mañacap-Johnson

Give a male spa-goer one unforgettable experience, and you may have just earned a client for life.

Jun
27
2014

10 Things To Know Before Opening Your Business

10 Things To Know Before Opening Your Business
By: Deedee Crossett

Even industry veterans have a lot to learn when launching a new business.

May
30
2014

Making the Most of Your Retail Area

Making the Most of Your Retail Area
By: Kate Wind

Set up your retail area for success by creating fluidity, educating the client and providing a personalized experience.

May
30
2014

Strategic Alliances—Reach Your Target Market

Strategic Alliances—Reach Your Target Market
By: Nadia Arain

Alliances are a top marketing strategy simply because ... they work.

May
29
2014

New Beauty Intelligence Snapshot Reports to Debut from Cosmoprof North America

New Beauty Intelligence Snapshot

Cosmoprof North America is collaborating with Verifeed to offer the beauty industry an in-the-moment view of Twitter’s beauty discussions.

May
20
2014

Grow Your Prom Business

Grow Your Prom Business

SalonBooker sits down with New York spa manager and director, Heidi Nanzo, who has had great success with prom clients at the spa.