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Turning Client Courtship Into Marriage

July 2014 issue of Skin Inc. magazine
Turning Client Courtship Into Marriage

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In today’s economy, clients often experiment with trading in expensive spa treatments for do-it-yourself alternatives or bargain options. Due to the competitive marketplace, many skin care facilities are fighting for brand loyalty and aiming to protect their relationships with clients. Turning client courtship into a lasting partnership is not an easy task for businesses. However, when skillfully and strategically done, it can be the cornerstone of profitability.

In 2011, SymphonyIRI Group put together the report, “Brand Loyalty: How Understanding Brand Equity Impacts Brand Loyalty and Delivers to the Top and Bottom Line.” Although not geared toward spas, many of the findings make sense for spa owners and stakeholders. To turn client courtship into a lasting partnership, consider the following actions from the report.

Innovation

A business’s team should consistently be working to discover ways to improve and innovate. From new services, technological advances and product innovations, there are many ways to innovate. Consider the following.

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