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The ability to stretch a budget is a survival skill, especially in those cash-strapped early days. However, if a spa owner’s goal is to cut costs at any cost, she’s heading into dangerous territory.
Avoiding unnecessary expenses is one thing—becoming a fear-driven perpetual penny-pincher is another. Cheapness can hurt the value of a business’s products or services, or the efficiency of your business, both of which will drive clients away.
Subject every prospective cost-saving measure to this litmus test: What are the possible short- and long-term effects of this decision? Will it save my business money without negatively affecting profits? Sometimes, the answer is “no.”
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