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The Price is Right—Winning the Pricing Game

Mae Mañacap-Johnson May 2014 issue of Skin Inc. magazine
The Price is Right—Winning the Pricing Game

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Pricing a product or a service is more than just a competitive game of numbers. There are many factors to evaluate that make pricing one of the most difficult decisions a spa owner or manager must make.

Set the price too high, and price-conscious spa-goers will choose competitors who offer cheaper prices. Set the price too low, and spa owners may end up with lower sales revenue due to uncovered costs. Either way, loss of revenue is the inevitable price to pay for inaccurate pricing.

So, when it comes to the pricing game, how do you find the sweet spot?

Know the costs

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