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3 Tips for Estheticians to Achieve Financial Freedom

By: Lori Crete
Posted: November 29, 2012, from the December 2012 issue of Skin Inc. magazine.

How do you manage your professional skin care income? Do decisions about when to pay yourself, reinvest in your business and contribute to your savings account make you sweat and grab for a carton of Ben & Jerry’s? The reality is you should be doing all three, even if you are just starting out. Following are three tips on how to remove the financial fear from your skin care business.

1. Pay yourself: No ifs, ands or buts about it. A big part of achieving financial freedom is redirecting your income—and that includes paying yourself. Overcome the fear that more money might not come your way and, instead, take strides toward keeping a portion of your earnings for yourself. Try incorporating these steps.

Just starting out? Make a commitment to pay yourself a small percentage, even if it’s only enough for a latte. Establishing a routine is the important part. As your business grows, so will your paycheck. The goal is to create balance and flow in your business. Taking home a paycheck rewards your hard work and keeps you from dipping into your earnings sporadically. Paying yourself is also a great way to acknowledge your hard work, which can only lead to more abundance and success.

2. Stay ahead of the game by reinvesting. Reinvesting in your company is an important measure for any skin care professional aiming for success and financial freedom. My dad is a business owner and lives by the motto: “You have to spend money to make money.” This can be a challenging part of owning a business, but it is crucial to understand that if you want to increase your income, you must reinvest a portion of what you make. Whether you are an owner, renter, commission-based employee or contractor, this holds true.

You must reinvest in new equipment and continuing education in order to stay on top of current trends in the professional skin care industry. You will find that, by spending money in this manner, you will earn the largest return on investment.