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In order to deliver great customer service, you need to know your customers better.
The most important first step an owner can take is to set the intention to make well-being a focus.
How can you entice stressed-out consumers into the friendly environs of your spa?
Investigating a consumer’s brand loyalty can provide valuable insight on how a beauty company can tailor offerings to the needs of its specific customers.
Is your business evolving or is it stagnant?
Think of the skin care space these days as a theater: It's always showtime, and the skin care professional is center stage.
Booker announced that it will offer its merchants automated listings and real-time booking on Yelp, the company that connects consumers with local businesses.
Even industry veterans have a lot to learn when launching a new business.
SalonBooker sits down with New York spa manager and director, Heidi Nanzo, who has had great success with prom clients at the spa.
Just in time for spring, here are 10 things you can do right now to spring-clean your treatment room.