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Beauty Professionals Help Older Clients

Posted: October 8, 2009

A new survey shows how hairstylists may be helpful in encouraging older clients to get the health care help they need, and it reflects the relationship many spa professionals have with their clients, as well.

Hairstylists can do more than make their clients look good, they may also be helpful in getting some elderly people the health care services they need, an Ohio State University study suggests.

A survey of 40 stylists in the Columbus, Ohio-area found that most develop long-term relationships with their older clients, and these seniors tend to talk freely about their troubles—including those with family, health, depression and anxiety. The hairstylists, in turn, told researchers that they thought they could do a good job recognizing symptoms of depression, dementia and self-neglect in their elderly clientele, although they don't necessarily know what help to recommend in these situations.

According to the findings released online in advance of publication in an upcoming print issue of the Journal of Applied Gerontology, the stylists revealed that most do offer sympathy and encouragement to their clients, and they would even be willing to go as far as referring the person to a helpful community service. Unfortunately, less than half of those surveyed said they knew what these local services might be.

“It seems like a perfect set-up—stylists have access to older adults who may need someone to point them to the help they need. But at least this sample of stylists suggests they don't know what services are out there to help these folks,” study co-author Keith Anderson, an assistant professor of social work at Ohio State University, said in a university news release.