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Never Fire a Client

Joseph and JoAnn Callaway June 2013 issue of Skin Inc. magazine
Customer service

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You know the type—the client whose satisfaction seems simply unattainable and who’s nearly impossible to please. You may have considered letting your client go, but it’s more valuable to avoid that extreme measure. Making a commitment to putting the client first has the power to change your life, transform your skin care facility and bring about financial security. Following are seven tips on how to incorporate this method into your skin care facility.

1. Make the commitment. Putting clients first is a big obligation. Not firing your clients is only a small part of putting them first. Consciously putting your own best interests in second place goes against the grain of human nature, but once you make the decision to always keep your clients’ well-being in mind, it will remind you why you’re in the business of helping people in the first place.

2. Realize that keeping clients is just plain practical. Although the economy may be slowly pulling itself out of the Great Recession, business isn’t booming quite yet. The current economic climate may also be contributing to a higher number of stressed-out clients walking through the doors of your skin care facility. How you conduct business now—when the going is tough—can set you apart from the competition and give you a solid foundation for the future.

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