The concept of business has been moving the world for eons. Barter systems let businesses begin, and then commerce took over, moving nation to nation and bringing spices and gold throughout the globe. But business has come a long way since the ancient Mesopotamians pressed symbols into clay. The spirit of competitive business has driven the world to develop and become better, to look for solutions to problematic situations—to simply be the best. Being the “best in the business” is an idiomatic phrase that has become synonymous with all success, defying the constraints of business in the traditional sense. Efficiency and ensuring that operations are streamlined is tantamount to spa success. Spa management software has helped skin care facilities become more streamlined and successful by reducing workload and centralizing business information.
Business management software has given spas an outlet, a place to maximize efficiency. Software provides skin care professionals with the ability to manage the various aspects of running a business in one easily accessible place. The purpose of software is to make working life easier, and to make businesses more manageable and profitable. Where once was memory and stone tablets, then cards and ledger, there is now a complete database that holds an entire skin care faciliy’s data.
Instead of spending time looking up clients in a card catalog, and seeking paperwork through filing cabinet after filing cabinet, businesses can now look up clients with a few simple keystrokes. But more importantly, the client information that’s stored is more detailed, including a history of client treatments and purchases, allergies and medical conditions, favorite services and employees, and forms and documents. It allows spas to market directly to client needs by narrowing specific results and targeting precise demographics. The ability to market to a demographic isn’t anything novel or revolutionary in business, but what was once a daunting research task now only takes a few seconds.