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Today's Skin Therapist
By: David Suzuki
Posted: January 28, 2011, from the February 2011 issue of Skin Inc. magazine.
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Indicate current progress in the scope of your total strategy, and what you are doing today that is moving their objectives forward. Before your clients leave, discuss new products that need to be implemented, and what should be worked on during the next appointment. This information should be documented because it becomes your action list for the next service.
Today’s spa professionals have discovered new roomless treatment environments and the mini facial. Mini services range from 15–30 minutes, and are generally priced at a fraction of the cost of a two-hour facial, making them applicable to a much broader client base. This equates to potentially five times as many clients per day, a busy and exciting environment and a substantial increase in retail sales.
As the American culture changes, your role as a spa professional is also changing. Your passion to help people and cultivate beautiful skin will never be lost. How you achieve this, however, is different. Learning to apply your skill, knowledge and passion in a different way can be a bit scary at times, but it is also exhilarating. These changes help you remember that you can achieve anything that you set your mind to as long as you have the diligence, perseverance and desire to see it through.
David Suzuki is the president of Bio-Therapeutic, Inc., and has been an active licensed member of the esthetic and beauty industries for more than 19 years. These many years of experience in all facets of the spa environment—from hands-on to management—have helped prepare him for a greater understanding of the industry. Suzuki joined Bio-Therapeutic, Inc. in 1992 and has become an authority on technology and regulatory issues, including U.S. Food and Drug Administration submission and acquisition.