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New in Management (page 74 of 84)
By Frank Westerbeke
An understanding of the male mind can go a long way in cultivating this rising market.
By Melinda Taschetta-Millane
Getting an international perspective on the spa industry has given rise to a slew of interesting options.
By Donna C. Barson
Private label personal care brands continue to grow in prevalence and are emerging as a major threat to national brands. What does this mean to the savvy marketer?
By Rachel Chapman
In the consumer’s world, natural means safer, greener, better for the environment, etc. And although this belief may not entirely be grounded in reality, the fact remains that products labeled as natural have been the force behind a major trend in cosmetics and personal care for years.
Read more questions and answers from the panel featured in this month’s article The Green Report.
Learn what’s behind the development of the industry’s LOHAS movement, as well as the history of the push for sustainability and wellness.
Read Benefit magazine's coverage of Spa Radiance's successful spa program for hospital patients and family members.
By Sally Robb Haims
Learn how Best of the Best 2007 winner Spa Radiance has used marketing and PR to enhance its success.
By: Steven H. Dayan, MD and Terri Wojak
Before endorsing a new product, take these steps in order to ensure claims are easily realized.
By Barbara Howard
Help your clients to change their lives—and the world—for the better.