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Management

New in Management (page 69 of 89)

Jun
18
2008

Five Secrets of Beauty Ads

By: Alisa Marie Beyer

The contemporary consumer wants to feel emotion—and understand the bottom line of an ad—in a flash.

Jun
18
2008

Authentic Expressions

By: Aniko Hill

The best brands stand for something, and a lifestyle brand embodies the values of its target group. Successful lifestyle branding means creating an emotional connection to the market, based on a bigger idea and an artistic expression to create an emotional connection. Although the ideas are often conceptual, there are ways to approach brand-building from a logical and quantitative process.

Jun
17
2008

Financial Skills for the Entire Team

By: Greg Hagin

Educating team members on the financial structure of your spa will encourage individual responsibility to help the business succeed.

Jun
17
2008

Selling the Traveler's Treatment

By: Christine Spehar

Capitalize on existing menu offerings by catering to your jet-setting clients' needs.

Jun
17
2008

Finding Inspiration

By: Melinda Taschetta-Millane

Learn to use inspiration to help make a difference in other people's lives.

Jun
16
2008

Marketing to Multiple Generations

By: Darlene Fiske

Gain insights into what each generation needs and desires for more effective marketing communications.

Jun
16
2008

Hurricane Katrina: After the Storm

By: Cathy Christensen

One year later, Skin Inc. magazine takes a look at the devastation, the rebuilding and the hope.

Jun
16
2008

Stress Management

By: Renee Knight

Learn what spa owners throughout the country do to relieve stress and stay cool under pressure.

Jun
16
2008

Aging With Edge

By: Annet King

Find out how to treat your baby boomer clientele both emotionally and physically.

Jun
16
2008

Moving Beyond the Role of Service Provider

By: Victoria L. Rayner

Find out how you can develop your skills to become a valuable commodity to your employer and your spa.