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Management
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Marketing Matters: Private Label Grows Up
By Donna C. Barson
Private label personal care brands continue to grow in prevalence and are emerging as a major threat to national brands. What does this mean to the savvy marketer?
Natural, Smatural … What Does it Mean and Do We Want it Defined?
By Rachel Chapman
In the consumer’s world, natural means safer, greener, better for the environment, etc. And although this belief may not entirely be grounded in reality, the fact remains that products labeled as natural have been the force behind a major trend in cosmetics and personal care for years.
More Green Talk
Read more questions and answers from the panel featured in this month’s article The Green Report.
LOHAS Lesson
Learn what’s behind the development of the industry’s LOHAS movement, as well as the history of the push for sustainability and wellness.
Marketing: Award-winning Marketing and PR Secrets
Read Benefit magazine's coverage of Spa Radiance's successful spa program for hospital patients and family members.
Marketing: Award-winning Marketing and PR Secrets
By Sally Robb Haims
Learn how Best of the Best 2007 winner Spa Radiance has used marketing and PR to enhance its success.
Spa MD: Be True to Your Clients
By: Steven H. Dayan, MD and Terri Wojak
Before endorsing a new product, take these steps in order to ensure claims are easily realized.
Understanding the LOHAS Market
By Barbara Howard
Help your clients to change their lives—and the world—for the better.
There's a Fortune in Failure
By Gary Bradt, PhD
Find the truth in the old adage, “If at first you don’t succeed, try, try again.”
Elizabeth Arden; AEFFE S.p.A. Sign Licensing Agreement
Agreement to create and market Alberta Ferretti fragrance, skin care and cosmetics lines...