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New in Management (page 61 of 86)
A new study shows that cause marketing, such as Estee Lauder's breast cancer campaign, means that associating products and brands with good causes can help to boost sales.
By: Jamison Davis
The promotion of beauty products tends to be inherently more believable when it’s advice coming from a friend or acquaintance. Therefore, social media and sophisticated, encompassing Web sites offering information and the ability to buy are becoming more integral to the success of many brands.
By: Michelle LaBrosse
Learn how project management skills can help you handle personal emergencies among team members.
By: Steven H. Dayan, MD and Terri A. Wojak
By learning about the behaviors of typical medical spa clients, you can provide the best treatments possible.
By: Melinda Taschetta-Millane
If the stresses of life are getting to you, take advice from Face & Body 2008's keynote speaker.
By: Donna C. Barson
By 2013, advertisers who want to increase market share will need to replace old attitudes with new realities by targeting more diverse demographic groups on a personal level.
Eco-friendly retail initiatives can be a win-win for spas.
By: Tara Manna
Remembering the details when keeping your spa tidy will result in a more satisfied and comfortable clientele.
See photos and video live from the show floor.
By: Victoria L. Rayner
Sharing your artistic talents can improve your spa's bottom line.