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Management
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Will You Conquer the Cash Crunch in Retirement?
By: David Mandell and Dinah Bird, PhD
Take into consideration these three financial methods when planning for retirement.
Setting the Course for Business Growth
By: Maritza Rodriguez-Aouanough and Dawn MacLellan
A well-structured business and marketing plan can make all the difference.
Tap Into the Power of Mobile Marketing
By: Thomas Boersma
If you are prepared to make business happen anywhere, you can better control your facility's success.
Educating With Science
By: Melinda Taschetta-Millane
Your peers are using science to back up treatment and retail recommendations.
Beauty Marketing is Going Social ... But Isn't Replacing Traditional Forms of Marketing
A new report released by consulting and research firm, Kline, indicates that brands are rapidly moving ahead in the game with their social and mobile strategies without dropping traditional marketing efforts
ISPA Releases Executive Summary of 2011 Spa Industry Report to SkinInc.com
Information included highlights the promotion and marketing efforts of spas in 2010, as well as pricing and profitability trends, and future challenges. What can your spa learn from these trends?
Only on SkinInc.com: Are Customers Always Right?
Rewarding complainers is a no-win policy; instead, consider ways that you can reward your most loyal and profitable clients.
Women Spending More Time Researching Beauty Products
Greater Internet access and the importance of peer reviews are weighing in how female beauty consumers shop online, according to a report from Total Beauty Media Group.
Face & Body® Midwest 2012: The Future Starts With You
By: Melinda Taschetta-Millane
Plan to attend Face & Body’s Advanced Education Conference Program on March 3, 2012.
More Readers Ask ... Insurance
Included are additional tips from industry expert Mary Lynne Blaesser of Marine Agency Corporation, featured in the January 2012 Readers Ask ... column, about how to make the best insurance choices for your spa.