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By: Lisa M. Crary
Not only will a focus on diet and lifestyle drastically improve your clients' skin health, it will also present more business opportunities.
Who's the expert here? Advice on DIY recipes, celebrity quotes and reclaiming your esthetic expertise with Teresa Stenzel, Bioelements director of education.
Real life is unscripted; however, smart estheticians will take the necessary steps to ensure that they are always ready for unexpected, real-world situations.
The National Association for the Self-Employed (NASE) released a new fact sheet outlining the impact of the health care law on America’s smallest businesses.
Dermalogica and The International Dermal Institute's social media manager offers tips to spa owners on managing social media profiles.
By: Debra Koerner
Customizing your skin care facility to meet the needs of your client base might seem like a no-brainer, but few businesses get this part right.
By: Vicki Milazzo
When you focus on your goals, take steps and have a little faith in yourself, you can accomplish major success.
By: Allie Hembree
Discounting is a widely debated topic in the professional skin care industry and holds various meanings to different people.
By: Leslie Lyon
Signage can be put in place to create jumping-off points for the business goals you wish to achieve.
By: Alex Ignon
Use this method to vertically expand within your specific client base to market your facility.