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New in Management (page 12 of 84)
The Professional Beauty Association and Kline & Company announce a strategic collaboration to gain broader market research based on groundbreaking data.
By: Stephanie Jennings
The way purchasing decisions are made has changed.
By: Jay A. Shorr
By understanding and resolving complaints, you can make disgruntled clients advocates for your skin care facility.
By: Louis Silberman
Even a little gesture of appreciation will make employees feel valued, which can noticeably improve morale and productivity.
By: Michelle Calvarese, PhD
What's the difference between these two financial spa models?
By: Janine Marzetta
Product compliance can be tricky for any skin care practitioner once a client leaves the skin care facility.
By: Maritza Rodriguez and Dawn MacLellan
Defining your target market is key to your facility's success.
By: Cathy Christensen
Inspire your team to re-think and re-invent your retail strategy.
Beauty Brands Need to Develop Greater Brand Identities for Emotional Connection, According to New Study
Brand Keys' latest Customer Loyalty Engagement Index shows that while luxury beauty brands such as top-ranking Clinique have a distinct advantage in consumers' eyes, other beauty brands have work to do to develop emotional relationships with consumers.
By: Mary Richter
Come to McCormick Place West, Chicago, on March 9–11 to build relationships and your network.