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New in Management (page 12 of 74)
By: JuE Wong
Understand the facts and seize the opportunities of multichannel distribution so everyone can climb the spa ladder together.
By: Israel "Izzy" C. Kalman
When you respond with kindness, hostility disappears.
By: Patrick Vande Weg
Therapist compensation, products and supplies, and the cost of retail products you sell are the lifeblood of your skin care facility.
By: Patti Biro
Recall the exhilarating experience of show-and-tell from your childhood and apply it to your spa's retail environment.
By: LeAnne Velona
Secure and retain clients, and keep them coming back for years.
This month, Readers Ask: How can I brand myself?
Maritza Rodriguez-Aouanough of Pevonia gives implementable tips on how to Increase in-spa marketing, resulting in an increase in your facility's profitability.
Amy Forman Taub, MD, dermatologist and founder of Advanced Dermatology, shares tips on how developing your own no-tanning pledge can reap client and community benefits while encouraging clients to avoid tanning for healthier lives.
The study also shows many women often buy luxury beauty products on discount websites and that sampling is the number one factor in influencing a purchase, followed by peer product reviews.
The spa conference and expo is taking place this weekend, March 3-5, at McCormick Place West in Chicago. Register today or on-site!