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Management

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Aug
28
2014

Study: Gen X Consumers Being Ignored By Marketing Strategies

Study: Gen X Consumers Being Ignored By Marketing Strategies

Sandwiched between millennials and baby boomers, Gen X consumers are being overlooked by marketing campaigns, according to the Outlook on the Millennial Consumer 2014 survey by Hartman Group.

Aug
07
2014

Brand Loyalty in the Beauty Industry

Brand Loyalty in the Beauty Industry

Investigating a consumer’s brand loyalty can provide valuable insight on how a beauty company can tailor offerings to the needs of its specific customers.

Jul
31
2014

How to Work With Skin Care Device Manufacturers For Best Results

How to Work With Skin Care Device Manufacturers For Best Results
By: Dianna Sellers

Acknowledging the dependency on one another is the first step toward a well-performing collaboration.

Jul
31
2014

Deducting Work-related Education

Deducting Work-related Education
By: Mark E. Battersby

Many skin care professionals fail to take advantage of the benefits created as part of the government's increasing emphasis on education.

Jul
31
2014

5 Creative Merchandising Strategies to Maximize Retail Opportunities

5 Creative Merchandising Strategies to Maximize Retail Opportunities
By: Charles Compton

There are ways spa owners can use the science of shopping to increase the likelihood clients making retail purchases.

Jul
31
2014

Marketing Tune-ups and Tips for Success, Part I

Marketing Tune-ups and Tips for Success, Part I
By: Maritza Rodriguez

A skin care professional or facility should have a developed, consistent story of who they are, and be sure that their clients know that story well.

Jul
31
2014

10 Things To Do to Grow Your Business

10 Things To Do to Grow Your Business
By: Deedee Crossett

Is your business evolving or is it stagnant?

Jul
31
2014

Welcome to the Future: Spicing Up Your Space With the Hybrid Concept

Welcome to the Future: Spicing Up Your Space With the Hybrid Concept
By: Heather Hickman

Think of the skin care space these days as a theater: It's always showtime, and the skin care professional is center stage.

Jul
07
2014

10 Difficult Coworkers and How to Cope With Them

10 Difficult Coworkers and How to Cope With Them

Getting along with coworkers mostly means minding your own business, according to Geoffrey James, author of Business Without the Bullsh*t: 49 Secrets and Shortcuts You Need to Know.

Jun
27
2014

Booker Joins Forces With Yelp

Booker Joins Forces With Yelp

Booker announced that it will offer its merchants automated listings and real-time booking on Yelp, the company that connects consumers with local businesses.