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For the first time in a decade, according to The NPD Group, the performance of the overall skin care category is below that of fragrances; taking advantage of opportunities in unexpected spaces is key in today’s shifting prestige beauty market,
By: Lora Kassaros
Let’s refocus and get real on the impact and essence of retailing, and the effects it has on clients and the bottom line.
By: Debra Locker
Telling your story digitally works—online is the best way to reach the greatest number of people.
By: Denise R. Fuller
Successful spa owners know their numbers and what they represent in order to operate their businesses each day.
By: Regina M. Tucker
By establishing a code of conduct you are providing team members with a blueprint of ideal behaviors for their success.
By: Bryan Durocher
Hiring a dynamic and loyal team is one of the greatest accomplishments a business can achieve, but it does not happen by accident—it begins with planning from the start.
The 2014 holiday shopping season will be characterized by cautious spending, while economic realities bifurcate the American holiday shopper.
By: Jeana Delano
Giving away free samples can actually be more beneficial than discounting.
By: Lydia Sarfati
With the right outreach, education and encouragement, you will be able to build and keep your perfect team.
By: Beth Cochran
E-mail marketing puts control back into your hands and provides a direct line of communication with your audience.