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Management

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Nov
19
2014

Beauty Holiday 2014 Outlook

Beauty Holiday 2014 Outlook

For the first time in a decade, according to The NPD Group, the performance of the overall skin care category is below that of fragrances; taking advantage of opportunities in unexpected spaces is key in today’s shifting prestige beauty market,

Nov
02
2014

What Are You Selling—Products or Solutions?

What Are You Selling—Products or Solutions?
By: Lora Kassaros

Let’s refocus and get real on the impact and essence of retailing, and the effects it has on clients and the bottom line.

Nov
02
2014

How to Be a Storyteller in Today’s Digital World

How to Be a Storyteller in Today’s Digital World
By: Debra Locker

Telling your story digitally works—online is the best way to reach the greatest number of people.

Nov
01
2014

The Cost of Doing Business

The Cost of Doing Business
By: Denise R. Fuller

Successful spa owners know their numbers and what they represent in order to operate their businesses each day.

Nov
01
2014

Protecting Your Business Using Ethical Guidelines

Protecting Your Business Using Ethical Guidelines
By: Regina M. Tucker

By establishing a code of conduct you are providing team members with a blueprint of ideal behaviors for their success.

Nov
01
2014

15 Must-have Employee Character Traits

15 Must-have Employee Character Traits
By: Bryan Durocher

Hiring a dynamic and loyal team is one of the greatest accomplishments a business can achieve, but it does not happen by accident—it begins with planning from the start.

Oct
08
2014

10 Holiday 2014 Shopping Trends

10 Holiday 2014 Shopping Trends

The 2014 holiday shopping season will be characterized by cautious spending, while economic realities bifurcate the American holiday shopper.

Oct
02
2014

The Power of Product Sampling

The Power of Product Sampling
By: Jeana Delano

Giving away free samples can actually be more beneficial than discounting.

Oct
02
2014

Building Your Dream Team

Building Your Dream Team
By: Lydia Sarfati

With the right outreach, education and encouragement, you will be able to build and keep your perfect team.

Oct
02
2014

How to Maximize Your E-mail Marketing Efforts

How to Maximize Your E-mail Marketing Efforts
By: Beth Cochran

E-mail marketing puts control back into your hands and provides a direct line of communication with your audience.