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The quality of a skin care facility depends on the quality of its team—hiring motivated, energized employees is the key to company-wide success.
Benchmarking provides a means for spas to analytically measure themselves against their competitors.
No matter how much scientific research backs up a product's claims, or how expensive its ingredients, that product is only a good retail product if you can sell it.
Stay focused on marketing endeavors by measuring various imperative elements—what gets measured gets done.
The days of selling beauty solely on the aspirational promise of flawless skin and supermodel looks are over.
How can you entice stressed-out consumers into the friendly environs of your spa?
Sandwiched between millennials and baby boomers, Gen X consumers are being overlooked by marketing campaigns, according to the Outlook on the Millennial Consumer 2014 survey by Hartman Group.
Investigating a consumer’s brand loyalty can provide valuable insight on how a beauty company can tailor offerings to the needs of its specific customers.
Acknowledging the dependency on one another is the first step toward a well-performing collaboration.
Many skin care professionals fail to take advantage of the benefits created as part of the government's increasing emphasis on education.