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For the first time in a decade, according to The NPD Group, the performance of the overall skin care category is below that of fragrances; taking advantage of opportunities in unexpected spaces is key in today’s shifting prestige beauty market,
Let’s refocus and get real on the impact and essence of retailing, and the effects it has on clients and the bottom line.
Telling your story digitally works—online is the best way to reach the greatest number of people.
Successful spa owners know their numbers and what they represent in order to operate their businesses each day.
By establishing a code of conduct you are providing team members with a blueprint of ideal behaviors for their success.
Hiring a dynamic and loyal team is one of the greatest accomplishments a business can achieve, but it does not happen by accident—it begins with planning from the start.
The 2014 holiday shopping season will be characterized by cautious spending, while economic realities bifurcate the American holiday shopper.
Giving away free samples can actually be more beneficial than discounting.
With the right outreach, education and encouragement, you will be able to build and keep your perfect team.
E-mail marketing puts control back into your hands and provides a direct line of communication with your audience.