Skin Inc

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New in Management

Sep 02, 2014 | 06:17 PM CDT

7 Tips for Hiring A-players

7 Tips for Hiring A-players
By: Richard J. Bryan

The quality of a skin care facility depends on the quality of its team—hiring motivated, energized employees is the key to company-wide success.

Sep 02, 2014 | 06:03 PM CDT

Benchmarking Your Business

Benchmarking Your Business
By: William J. Lynott

Benchmarking provides a means for spas to analytically measure themselves against their competitors.

Sep 02, 2014 | 05:42 PM CDT

What Makes a Retail Product Successful?

What Makes a Retail Product Successful?
By: Catherine Frangie

No matter how much scientific research backs up a product's claims, or how expensive its ingredients, that product is only a good retail product if you can sell it.

Sep 02, 2014 | 05:36 PM CDT

Marketing Tune-ups and Tips for Success, Part II

Marketing Tune-ups and Tips for Success, Part II
By: Kristen Wegrzyn

Stay focused on marketing endeavors by measuring various imperative elements—what gets measured gets done.

Sep 02, 2014 | 05:10 PM CDT

3 Tips for Smart Navigation in Spa Social Media Outreach

3 Tips for Smart Navigation in Spa Social Media Outreach
By: Sourabh Sharma

The days of selling beauty solely on the aspirational promise of flawless skin and supermodel looks are over.

Sep 02, 2014 | 03:22 PM CDT

Become a Balance Mentor!

Cathy Christensen
By: Cathy Christensen

How can you entice stressed-out consumers into the friendly environs of your spa?

Aug 28, 2014 | 02:43 PM CDT

Study: Gen X Consumers Being Ignored By Marketing Strategies

Study: Gen X Consumers Being Ignored By Marketing Strategies

Sandwiched between millennials and baby boomers, Gen X consumers are being overlooked by marketing campaigns, according to the Outlook on the Millennial Consumer 2014 survey by Hartman Group.

Aug 07, 2014 | 11:08 AM CDT

Brand Loyalty in the Beauty Industry

Brand Loyalty in the Beauty Industry

Investigating a consumer’s brand loyalty can provide valuable insight on how a beauty company can tailor offerings to the needs of its specific customers.

Jul 31, 2014 | 05:36 PM CDT

How to Work With Skin Care Device Manufacturers For Best Results

How to Work With Skin Care Device Manufacturers For Best Results
By: Dianna Sellers

Acknowledging the dependency on one another is the first step toward a well-performing collaboration.

Jul 31, 2014 | 05:25 PM CDT

Deducting Work-related Education

Deducting Work-related Education
By: Mark E. Battersby

Many skin care professionals fail to take advantage of the benefits created as part of the government's increasing emphasis on education.