Editor’s note: This article is Part II in the three-part series about Business Success. Part I, which addressed aspects of a successful company, appeared in the April 2010 issue, and Part III, which explains various strategies for success, will appear in the June 2010 issue.
In Part I of the Business Success series that appeared in the April 2010 issue of Skin Inc. magazine, the details that go into making a successful company were examined, including the importance of thorough and pinpointed logistics, unwavering perseverance and a positive owner outlook. With just the right combination, these aspects can result in a vibrant and profitable company. But once a business breaks through the first several years and starts seeing its numbers in the black, what are the next challenges on the horizon that will need to be faced to ensure that the company not only stays in the black, but also becomes a community—or even an industry—leader?
Keep your focus
Most business owners will agree that initially achieving success is the most challenging time for a business. “When you start, that is the hardest,” recalls Tazeem Jamal, owner of the 20-year-old spa Skindulgence, The Urban Retreat, located in Port Moody, British Columbia, Canada. “That was a hard time. When you’re new, you’re so excited about what you’re doing; you want to make a success out of it.”