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Would you like a shiatsu massage with your new condo? How about a bone-density test?
Arizona's Canyon Ranch, regarded as the most glittering brand in the $10 billion spa industry, has branched into real estate, and on Wednesday will roll out a marketing campaign for the 67-story condo-hotel at Huron and Rush Streets that will bear its name.
Joining an increasingly crowded field in the city's luxury high-rise market, Canyon Ranch Living-Chicago is a $650 million bet that well-heeled condo buyers will be drawn to an unusual rendition of that eternal real estate promise, "lifestyle."
Specifically, it's the "wellness lifestyle" on which Canyon Ranch has made its name, and when the first occupants move into the Chicago outpost in 2011, they'll not only have access to such typical spa amenities as a fitness center, massages and yoga, but also to medical care.
"We will have a physician on site," said company President Kevin Kelly. The doctor -- perhaps two, depending on demand -- will be joined by nurses, nutritionists and exercise physiologists on the staff, he said.