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SpaFinder, Inc. has named its Readers Choice Award winners for 2009, as well as identified some spa industry trends happening worldwide.
SpaFinder, Inc., a global spa and wellness resource, has revealed the winners of its 2009 Readers' Choice Awards, honoring spa-goers' favorite spas across the world, by continent and country/region, as well as their top picks in 27 diverse categories.
In addition to regions/categories traditionally recognized by the awards, new destinations were added in '09, including Argentina, mainland China, Scandinavia, Spain and South Africa, along with timely new categories such as 'Best for Environmental Practices.'
Several macro trends emerge: an exceptional showing for spas with an explicit wellness/health/fitness focus, a striking performance by globally branded spas (such as ESPA, Fairmont Willow Stream, Four Seasons, Mandarin Oriental and Spa Chakra), along with an uptick in honors for spas with a water/hydrothermal focus, perhaps reflecting a renewed consumer enthusiasm for spa's ancient roots.
The 2009 awards are based on votes submitted worldwide at SpaFinder's global consumer Web sites and by readers of SpaFinder publications. Voters were asked to cast ballots only for stay spas they've personally visited within the past three years.