Allured Publishing Changes Name to Allured Business Media

Posted: November 20, 2008

Effective immediately, Allured Publishing Corporation has changed its name to Allured Business Media. Allured is a global integrated media company that has delivered market intelligence and thought-leadership to the cosmetic, personal care, fragrance and flavor, spa and skin care industries for more than 80 years. As a family owned and operated business, Allured offers products in print, online and face-to-face and the name change recognizes Allured’s transformation to a full-service multi-media company.

“Allured Business Media is a trusted information resource that offers its audiences timely, business-critical information when they want it and how they want it—in print, online and face-to-face,” said Janet (Allured) Ludwig, president, Allured Business Media. “Our stable of global, market-leading brands also provides our customers with innovative and effective marketing solutions.”

Allured Business Media’s portfolio of multi-platform products offers advertising and marketing partners the opportunity to reach mature and emerging markets around the world in creative and cost-efficient ways, bringing buyers and sellers together in today’s global economy.

Allured’s product offerings include:

Business-to-Business Magazines and Web sites

Cosmetics & Toiletries (www.cosmeticsandtoiletries.com): The preferred international magazine for formulators, researchers, scientists, and R&D managers in the cosmetic and personal care industry for more than 100 years.