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Old Is New Again—Spas Feature Classic Treatments With Added Innovation

The recent ISPA Media Event showcased an interesting trend in spa treatments, old is new again.

Posted: June 13, 2014

Throwback Thursday had a whole new meaning at the recent International SPA Association (ISPA) Media Event. A number of spas showcased their latest treatments, with an apparent common theme: old is new again, with an added twist, thanks to innovative technology.

“Spas are getting back to the basics. The number one reason worldwide why men and women visit a spa is to manage their stress,” said ISPA President Lynne McNees. “When it comes to stress relief, spa-goers are looking for treatments that help them achieve their desired results.”

A variety of massages, facials and food-inspired experiences were offered at the event.

Exercise has long been a core foundation of the spa industry. A few spas presented experiences that added in a fitness twist to reflect that historic focus.

While technology may not be a historic element of the spa industry, several companies showed how technology can be incorporated effectively into the spa industry.

Each attendee received a Haiku tote bag, sponsored by SpaWeek.

About the International SPA Association
ISPA is recognized worldwide as the leading professional organization and voice of the spa industry. Founded in 1991, ISPA advances the spa industry by providing invaluable educational and networking opportunities, promoting the value of the spa experience and speaking as the authoritative voice to foster professionalism and growth. More details on ISPA are available on www.experienceispa.com.