Having its roots in the publishing world since 1921, Allured Publishing Corporation is no stranger to its industry. In 1988, however, with Jean Allured at the helm, Allured Publishing launched Skin Inc. magazine, a publication focused on the business of the spa industry, which many have considered to be a pioneer as a business-to-business publication. It was bringing something new to the growing spa industry and opening up a new format of thought for estheticians and spa owners. Professional skin care product manufacturers and distributors, as well as educators, welcomed Skin Inc. magazine to the scene, applauding it for its concept of offering “business and science for skin care professionals.”
Skin Inc. magazine filled a void in the spa industry and provided a forum for authors, educators and professional skin care advertisers. Issued a mere four times a year in its beginnings, the magazine now needs another month in the year to bring you all it offers in 13 issues annually. A pioneer? Yes, as a publication, but the trail existed for Skin Inc. magazine, forged by true pioneers of the spa industry. So who are these trailblazers?
Spas have been around for quite a long time. In 25 B.C., Emperor Agrippa created the Roman thermae, which translates to “a large spa.” In subsequent years, each emperor attempted to outdo the previous emperor and these spas became quite extravagant. Eventually they included facilities for hot and cold baths, massage, exercise, skin treatments and relaxation.