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Spa Snapshot--Gadabout Man Interview Transcripts
Posted: February 1, 2008, from the February 2008 issue of Skin Inc. magazine.
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SI: What are the best or most fun aspects of Gadabout Man? How were these devised, and how are they maintained?
Westerbekes: The Buzz and a Beer program is a really fun aspect of Gadabout Man. We offer the men a complimentary locally brewed beer with their services. The atmosphere is like Cheers, where men can talk about sports or anything, but they are comfortable and they know the Gadabout Man is their space. Men are extremely loyal—not only to their technician but to Gadabout Man and their “space.”
SI: With the Buzz and a Beer program, what services can be combined with that option?
Westerbekes: All services, although we don’t recommend a massage or facial to be combined with beer.
SI: What are the future plans for Gadabout Man?
Westerbekes: We want to continue growing and expanding hours; men like early or late appointments, and we have yet to fill those times with technicians. The journey is never over; we will continue to educate our staff, guests and the community.
SI: What is the message that Gadabout Man conveys to its clients?
Westerbekes: To make men feel comfortable in their own space.
To learn more about Gadabout Man, check out the Spa Snapshot feature in the February 2008 issue of Skin Inc. magazine.