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SpaFinder, Inc., a global spa and wellness resource, today unveiled the winners of its 2010 Readers’ Choice Awards, honoring spa-goers’ favorite spas across the globe on six continents and in 35 countries/regions, along with their top 10 picks in 31 unique categories.
The 2010 Readers’ Choice program attracted an unprecedented level of worldwide consumer participation than ever before in the Awards’ eight-year history. More votes were cast, across more countries/regions and categories—providing the most comprehensive consumer assessment of the global spa market available.
The significant number of new “faces” taking top honors this year is a reflection of the spa industry’s dynamism and diversity. The majority of Crystal Award recipients (top spa on each continent) and Country/Region winners changed from 2009 to 2010. Additionally, four out of six Crystal winners took home this coveted award for the first time, while 14 Country/Region recipients were first-time winners.
“This year’s roster of winners clearly demonstrates that a new generation of spas, and many ‘fresh faces,’ are attracting and wowing global travelers even while some of the tried and true continue to inspire,” noted Susie Ellis, president of SpaFinder, Inc. “Readers’ Choice is unique among awards programs in that it reflects the real opinions of real-world spa-goers. And now that there are more than 15,000 hotel, resort and destination spas worldwide, whether the spa is a repeat or first-time winner, it’s an extraordinary honor.”
In addition to nations traditionally recognized by the awards, 10 new spa markets were added in 2010: Bulgaria, Chile, Cyprus, the Czech Republic, Egypt, Hungary, Morocco, Portugal, Turkey and the United Arab Emirates. New 2010 Category Awards include “Favorite Day Spa,” “Best New Getaway Spa,” “Favorite Spa Treatment” and “Favorite Spa Product Brand.”