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Grassroots luxury is how spa director Jenessee Taylor describes the architecture and decor of Spa Walden, one component of the Aurora, Ohio, property that is a recipient of American Automobile Association’s (AAA) coveted Five Diamond Award. Although grassroots luxury encompasses all of the facilities on the property, including Inn Walden with spacious guest suites, Club Walden featuring a golf course and fitness amenities, and even private residences built on the property called Live Walden, Spa Walden is its newest reflection, constructed in May 2007.
This philosophy involves mixing the natural elements of the outside with the inside of each facility. “Everything is done with lots of windows. In our spa lounge, we have paneled wood and high cathedral ceilings; it’s wood, so there’s a homey feel, but it features granite and contemporary furniture design,” explains Taylor, saying that the idea is to depict a useable elegance.
“Originally, we didn’t know whether the spa was going to be two or three rooms or be built on a grand scale,” explains Taylor, who says the spa’s potential profitability was the main reason the owners took the leap and built a large spa. It was a good decision, too, because the spa is up 20% in profits from last year, in spite of the current economic downturn. One of the reasons for this profit, says Taylor, is the value the spa offers to its clients. “We offer privacy and time to our clients,” she says. “We have 12 private spa suites, and in every one there is a Kohler Bubble massage tub, Swiss shower and steam room. The thing that makes us different is that any time a client books with us, we allow them access to their suite at least 30 minutes before their treatment to use all the amenities, then we call the room and tell them their therapist is coming to provide the treatment. After the service, we give them at least another 30 minutes to rest and relax before leaving the suite.”
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