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Face to Face with JoAnn Juralewicz

By: Kristen Wegrzyn
Posted: July 1, 2013, from the July 2013 issue of Skin Inc. magazine.

From doing facials in a one-room spa with a recliner as a treatment chair and a slow cooker to heat towels, to being the owner of a skin care facility with 24 team members, JoAnn Juralewicz has been on quite the adventure throughout the past 20 years.

Although Juralewicz didn’t become a nurse as her mother wished, she did want to have a career taking care of people—she’s the oldest of five children and nurturing others is just in her nature, so she decided to attend Ocean County Vocational Technical School for cosmetology in Waretown, New Jersey, in 1989. Her instructor had a strong interest in skin care, allowing Juralewicz to learn about skin care and dabble with equipment.

As soon as Juralewicz graduated from cosmetology school, she opened a one-room spa with a partner in 1990. Her clientele continued to grow, as did the concept of professional skin care, and she branched out on her own in 1994, opening Simply Skin in a 1,000-square-foot space in a Toms River, New Jersey, strip mall. Since then, she has expanded the facility within the strip mall, now occupying a 4,000-square-foot space, offering a wide variety of services. Simply Skin carries its own private label, as well as Biotone, Keyano Aromatics, SkinCeuticals and Sothys. “The idea was to take care of the whole client,” says Juralewicz. “Most of our team members are very spiritually based, so we bring a lot to the table when it comes to taking care of our clients. We all really enjoy what we do, and that comes right out in our services.”

Juralewicz didn’t stop learning after earning her cosmetology license. “Education is not just saying, ‘I have a four-year degree.’ It’s about learning every single day, and it’s about gathering knowledge, organizing that knowledge and actually using it,” she says.

She recalls her first industry esthetics show in Las Vegas as the epitome of learning. She participated in round-table discussions, in which industry legends led a conversation with a table of 10 attendees, and then came together to share each group’s answers. “These round-table discussions really set the tone for me to get in touch with people in the industry, and to talk to people who were already in the industry for years,” says Juralewicz.