Less is more for Madeline Kingsbury, the esthetician who owns Pure Spa in Oroville, California. Rather than offering a long list of professional skin care treatments and add-ons, the California native has found success in less than two years by focusing on a streamlined menu that includes a signature facial ($80) and signature massage ($60 for 60 minutes, $35 for 30 minutes) customized for each client for one flat price.
“Instead of clients having to come in and pick something off a menu, they put themselves in our hands,” says Kingsbury, who offers advanced skin care, waxing and massage in her town. “And their facial and massage will be different every single time, customized to what they need that day.” The main goal, says Kingsbury, is to make the entire process stress-free for the client.
Kingsbury’s results-driven, personal touch has helped her generate a sizable amount of business in a relatively short time span. In less than two years, Pure Spa’s database has grown to 350 clients, including 50 to 60 regulars—which are pretty decent numbers for a relative newcomer.