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Skin Care Facility Owner Embraces the Earth and Her Clients
By: Cathy Christensen
Posted: October 28, 2011, from the November 2011 issue of Skin Inc. magazine.
"My goal is to care for my clients and Earth, and to have each client leave my business feeling cared for; they aren’t just a number,” explains Sheryl Price, owner of Sheryl’s Skin Therapy Studio in Haddonfield, New Jersey. And having battled with her own feelings of worthlessness and depression, this goal is very personal. “I want women to not feel like I did; I want them to feel confident,” she says.
Initially entering the beauty field with an interest in special effects hair and makeup, Price moved to New York with the intention of taking advantage of the career opportunities available in the city. She received her cosmetology license in 1982 from Robert Fiance Beauty School in New York City. “I was not a college-type person. I needed to work with my hands and be creative and do something good,” she says. After graduating, Price dabbled in hair, although she found the atmosphere wasn’t a good fit for her personality. “I didn’t enjoy hair as much as skin care. The hair industry is very competitive, and I’m not,” she says.
During this time, Price worked to enhance her industry knowledge by attending as many continuing education classes for skin care as possible. Eventually settling into skin care, Price worked for two different salons in New York where she provided skin care and gentle waxing services, featuring low-temperature hard and soft waxes combined with essential oils, and continued to do this for 16 years. But, eight years ago, she knew that it was time for a change. Her brother, with whom she has a close relationship, encouraged Price and her husband to move near her brother’s family, and the idea appealed to Price.
After making the move in 2003, Price continued to commute to New York City for a year and a half before seeking work closer to home. Luckily, she and her husband Ronnie were able to move their parents out of the city and to New Jersey as well, and they are currently the primary caregivers of Ronnie’s parents. But with her family situation more comfortable, Price found that her working environment was not as team-based as she had enjoyed in New York. After offering skin care services and waxing in a local salon for several years, Price knew it was time to open her own doors and, in 2010, debuted Sheryl’s Skin Therapy Studio in Haddonfield, New Jersey,where she offers skin care treat-ments, aromatherapy, ayurvedic treatments and gentle waxing. Although she is located with a salon, she has a space separate from the salon portion of the business.
Opening her own business was a challenge, but she did not do it alone. She enlisted the help of SCORE, an organization of retired professionals who help people in business. “It guided me to the Rutgers-Newark Small Business Development Center, which offers free programs and has a lot of resources for women,” says Price. “The business development center helped me build a business plan to use when approaching a bank for a loan. I am very fortunate for its help.”