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Updated Thailand Spa Industry Report Released

Posted: December 18, 2009

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Spa benchmarks available

The full report is available from Intelligent Spas Web site at and contains more than 800 updated spa industry benchmarks relating to total spa revenue, expenses, visits and employment, with many topics showing historical data available from 2005 to 2008, plus forecast data for 2009 and 2010. The benchmarks are comparable across the entire spa industry due to the consistent global research methodology implemented by Intelligent Spas.

Other statistics and benchmark ratios featured in the report include:

  • average revenue per visit
  • total revenue per available treatment hour and minute
  • total revenue per square foot
  • total revenue per available treatment room
  • total revenue per employee
  • breakdown of total revenue, including retail revenue
  • breakdown of total expenses
  • visitor profiles by gender, age and residence
  • proportion of hotel guests visiting the spa

The report also presents a collection of supporting business intelligence including:

  • Spa business models describing ownership, business structure, management structures.
  • Spa infrastructure covering spa size, space breakdown, treatment rooms and stations, standard support facilities versus water-based support facilities.
  • Spa menus such as variety of hydrotherapy and water-based treatments offered and the range of treatments practiced.
  • Spa industry trends relating to treatments and clients.

Research objectives and sampling